Challenge

Nike's journey to unlock human potential is never ending. Through years of research and serving the world's best athletes, they have learned how to push the limits of human performance. But that knowledge has been reserved for elite athletes and employees...until now. 

 

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Solution

Introducing TRAINED. A podcast developed specifically for trainers but designed to let the world listen in on Nike's most cutting-edge conversations around the future of fitness.

 

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Activity

Our host Ryan Flaherty, Senior Director of Nike Performance and trainer to elite athletes like Serena Williams and Marcus Mariota, interviews guests across the five facets of training (Movement, Mindset, Recovery, Nutrition and Sleep) to uncover the information and inspiration needed to help every individual at every level pursue their full potential.

For the first time ever, anyone can get access to Nike’s exclusive conversations with innovators like meditation expert and co-founder of Headspace, Andy Puddicombe, sleep authority and founder of The Huffington Post, Arianna Huffington, and performance scientist Brett Kirby of the Nike Sport Research Lab and the leading physiologist on Breaking2 - the brand's audacious attempt to break the two-hour marathon barrier.

Listen to TRAINED on iTunesSpotify or wherever you find podcasts.

 

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Results

TRAINED has been downloaded over 1 million times globally, named Editor’s Pick on iTunes and ranked #1 in Health & Fitness Podcasts. All without any paid media.

 

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