AnalogFolk is incredibly proud to be recognised as a 3x Lovie Award Winner. This year’s Lovie Awards acknowledges our innovative and creative work for clients including BT and Beats by Dr. Dre.
The Lovie’s honour the best in modern marketing and recognise agencies, brands, publishers and platforms who are showing excellence and innovation in a range of categories.
We scooped up three Lovie Awards including two for our work for BT, ‘Code a Cake’, a digital activation that takes the mysterious and intimidating world of coding, and makes it accessible through the metaphor of baking a cake. Code a Cake was successful in two categories, ‘ Websites - Schools and Education’ winning GOLD, and the prestigious ‘Best Use of Animation and Graphics’ category - winning silver.
Our #BeatsDaisyChallenge for Beats by Dr. Dre, also picked up a GOLD Lovie award for ‘The Best Influencer Endorsement’. The #BeatsDaisyChallenge, was Beats’ first-ever campaign on TikTok, and the world’s first music video to be created using user-generated content. TikTok superstar Ashnikko invited audiences to be part of the video for her new single, ‘Daisy’, by challenging them to create colour-themed TikToks inspired by the new Powerbeats Pro headphones. The campaign racked up 8.1 billion views in the first month of the campaign going live and drove unprecedented engagement and reach for Beats.
Alongside our Lovie's success, we were also successful in The Drum DADI Awards 2020, with BT's Code a Cake winning in the ‘ Consume Products and Services’ category. The award acknowledges AnalogFolk’s digital expertise, and also recognises Code a Cake’s success as not just an educational tool, but also as a brilliant piece of crafted design.
#BeatsDaisyChallenge - view the case study here
Code a Cake - view the case study here